manager, marketing
Title posted on indeed.com -
Marketing Manager
Posted on
June 10, 2024
by
Employer details
360insights
Job details
Annual Salary: $47,500 - $57,500 USD $48,500 - $58,500 CAD *About 360* At 360insights, our culture is driven by a simple concept ? happiness. We believe happiness makes for better business and a better world and we know it makes a difference in how our team serves our clients. 360insights is redefining the client experience and having a ton of fun in the process! We are seeking a strategic, values based *Marketing Manager* to join our team. Born as 360incentives in 2008, our company was founded on the idea that the world of rebate and incentive management would be dramatically improved through technology. In 2016, we rebranded to 360insights, reflecting our focus on delivering even more value to our clients by empowering them to convert the data from their existing channel programs into meaningful business insights. Today after rapid organic and acquisition-based growth in Canada, the United States and Europe, 360insights is global partner engagement and business optimization company, enabling brands to better influence, manage, and engage with their complex channel ecosystems. We offer a suite of channel solutions including a?SaaS-based platform that empowers brands to fully orchestrate?their complex partner networks and optimize their promotional spend on MDF/Co-op, rebates, promotional allowances, SPIFFs, and rewards. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves more than 300 of the most recognizable brands around the world, across multiple industries, helping them grow their indirect business.
*What you?ll be doing: *
* The Marketing Manager reports directly to the Senior Manager, Marketing within our Program Engagement Team.
* This incumbent is the subject matter expert in client and channel marketing, including Loyalty, CRM / Retention & Acquisition, Event Marketing and Branding.
* They are experts in execution across all mediums (including Digital, Direct and Social) to drive program engagement and awareness.
* As a member of the Program Engagement Team the Marketing Manager is allocated a client portfolio and measured against client NPS and program success metrics.
* The primary function of this role is to help clients market their programs effectively, resulting in high take rates of promotional program transactions in the 360insights platforms.
*Responsibilities:*
* Proactively lead strategy and execution of creative marketing solutions to client business challenges through the application of marketing industry best practices to support promotional program success.
* Prepare best practice marketing campaign recommendations based on defined audiences, challenges and objectives.
* Contribute to the profitability of assigned accounts and related projects and ensure execution of projects is consistent with 360insights account strategy.
* Develop proposals, POVs and Marketing Strategy & Project recommendations.
* Collaborate with Client Success Managers and Account Directors to present marketing proposals and POVs to support their client account plans.
* Develop & present marketing project budgets for internal & client approval.
* Work with internal stakeholders and clients to define success measurements of marketing communications.
* Provide marketing and persona insights to the product and development teams as required to lend thought leadership on audience?s experience use cases, brand requirements marketing best practices to drive increased product awareness and engagement.
* Contribute thought leadership to sales and client growth teams when they are tasked with presenting program marketing strategies to drive program success.
* Develop and maintain knowledge of client's business, marketing programs, brands, competitors, strategies, etc.
* Provide mentorship to junior members of the Program Engagement team.
* Project manage program marketing execution working with in-house Creative Services and external vendors, from Brief to Delivery and Repor
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LocationWhitby, ON
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Salary$48,500 to $58,500YEAR annually
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Terms of employment
Full time
- Start date
Starts as soon as possible
- vacancies
1 vacancy
- Source
indeed.com
#9317040212
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