marketing coordinator
Posted on
September 11, 2024
by
Employer details
Mini Tipi
Job details
MINI TIPI is looking for a motivated and experienced marketing coordinator to drive the growth and awareness of our brand. The ideal candidate must possess analytical and creative skills to design captivating campaigns that engage audiences, build loyalty and encourage interaction. We're looking for a dynamic, enthusiastic individual who thrives in a fast-paced professional environment.
*About us:*
MINI TIPI is a growing Canadian lifestyle brand, founded by women and based in Gatineau. With the purpose of addressing the lack of authentic Indigenous-designed textiles, MINI TIPI is a brand label that collaborates with Indigenous artists to create exclusive designs ensuring proper representation in the industry MINI TIPI products are designed, cut and sewn in Quebec.
*Why join us:*
At MINI TIPI, you'll join a team of passionate and talented individuals, making a meaningful impact. We prioritize work-life balance and your well-being, supporting the 'right to disconnect.' Enjoy Fridays ending at 2pm, a 50% product discount, VRSP plan, and health insurance. Join us for a fulfilling career with a balanced lifestyle.
TASKS AND RESPONSIBILITIES
*Communications*
* Create and distribute content that promotes the brand and mission - whether on our social networks, by email, blog or otherwise.
* Develop and execute innovative social media and digital marketing strategies that build engagement and drive business growth.
* Participate in the development of the annual marketing calendar and initiatives.
* Manage email lists, groups and email flows.
*Ads Manager and Paid Opportunities*
* Develop digital marketing strategies to increase brand visibility and drive traffic to our online store.
* Organize collaborations, including promotions, contests, etc.
* Develop creative concepts (creative briefs), prepare contracts and negotiate terms for campaigns.
* Determine partnerships and collaborations with in?uencers and organizations to extend our reach and develop brand awareness.
*Brand image*
* Keep website up to date; product descriptions and copy.
* Plan launch campaigns for new collections.
* Organize sales and marketing events.
* Represent the company at various trade shows.
* Ensure that content created authentically communicates MINI TIPI's mission and vision in a compelling way to our target audience.
*Analysis*
* Measure performance, analyze data and prepare reports to facilitate decision-making.
* Participate in the maintenance of various key performance indicators (KPIs) for the Marketing department.
* Generate insights into customer behavior to promote a better understanding of purchase drivers and customer personas.
QUALIFICATIONS AND WORK EXPERIENCE
*Requirements*
* Degree in marketing, communications or related field
* Minimum of three years' proven experience in a similar role
* Bilingualism in French and English, written and spoken
* Knowledge of social media management and analysis tools, such as Hootsuite, Google Analytics, and Facebook Ads Manager
* Experience with newsletter platforms (e.g. Klavyio) and the Shopify platform
* Experience in search engine optimization (SEO)
*Preferences*
* Experience in influencer-specific marketing and collaborations
* Proficiency in graphic design tools such as Adobe Photoshop or Canva
*Qualities*
* Analytical mind with the ability to synthesize information
* Attention to detail
* Excellent time and priority management skills
* Enthusiasm
Job Type: Full-time
Pay: $23.50-$30.66 per hour
Expected hours: 40 per week
Benefits:
* Dental care
* Life insurance
* On-site parking
* Store discount
* VRSP
Schedule:
* Monday to Friday
Ability to commute/relocate:
* Gatineau, QC J9J 3K3: reliably commute or plan to relocate before starting work (required)
Language:
* french and english (required)
Work Location: Hybrid remote in Gatineau, QC J9J 3K3
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LocationGatineau, QC
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Workplace information
On site
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Salary$23.50 to $30.66HOUR hourly
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Terms of employment
Full time
- Start date
Starts as soon as possible
- vacancies
1 vacancy
- Source
indeed.com
#9442823841
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