digital marketing specialist
Posted on
September 16, 2024
by
Employer details
TELUS World of Science - Edmonton
Job details
The Edmonton Space & Science Foundation
Digital Marketing Specialist
Full Time
Join TELUS World of Science ? Edmonton (TWOSE) as we embark on our 40th trip around the sun! Situated in the heart of amiskwacîwâskahikan ???????????? in Treaty Six Territory and the Métis Homeland, we are the destination to engage Albertans? hearts and minds in science, with a mission to ignite curiosity, inspire discovery, celebrate science, and change lives.
We take pride in building a culture that is diverse, equitable, and inclusive. Science is for everyone, and the Science Centre team is as diverse as our guests. We encourage Black, Indigenous, and racialized peoples, persons living with disability and neurodiversity, women, sexual and gender minorities, and members of all minority groups to apply.
Be part of an organization that values diverse perspectives, identities, abilities, and expressions. From cosmic discoveries through telescopes to ?Aha!? moments under microscopes, join the Science Centre as we celebrate the endless possibilities of science for the next 40 years!
POSITION SUMMARY:
Under the direct supervision of the Senior Manager, Marketing and Communications, this position is a key member of the Marketing team. The Digital Marketing Specialist is responsible for driving social networking and website strategies, creating an engaged community and developing online brand awareness of the organization. The incumbent works closely with all departments to ensure tight integration of all social media programs and initiatives.
The Digital Marketing Specialist is responsible for all digital communication activities such as website, social media, e-mail marketing, digital advertising online and in-house, etc. They will be responsible for maximizing awareness, driving online traffic/sales and on-site attendance. This includes the managing of the internal process required to maintain dynamic and current online content.
As a representative of the organization within the online community, the incumbent will provide communication with key audiences to drive attendance, enhance relationships and position TELUS World of Science ? Edmonton positively.
DUTIES AND RESPONSIBILITIES:
* Responsible to help drive social networking and website strategies for the organization.
* Research, plan, develop, implement, coordinate, maintain and analyze current and emerging digital communication activities designed to maximize awareness, drive online traffic/sales and onsite attendance.
* Develop and/or support the production of video, graphic design and audio elements for utilization in digital, online, web and social media marketing and communication technologies.
* Knowledge of using standard SEO tools, such as Google Adwords, Google Analytics, Google Webmaster Tools, SEOmoz, Raven, etc.
* Experience planning long-term Digital Marketing strategy for websites, including link attraction, content marketing campaigns and ongoing content development plans.
* Considerable experience in online marketing, tracking and planning including website optimization, pay-per-click and banner advertising, mobile web, social media and website management is required.
* Experience with digital analytics platforms such as Google Analytics, including implementation of event tracking, goals, and filters, is required. Google certification would be considered an asset.
* Strong technical SEO knowledge and analyzing/interpreting keyword and analytics data. Candidates must feel comfortable spearheading content recommendations that not only appeals to readers, but also meets SEO objectives.
* Monitor emerging social media trends, manage and evaluate online brand activity and generate reports/updates for senior management, with recommendations for future enhancements.
* Represent the organization within the online community, provide communication with key audiences to drive attendance, enhance relationships and position TELUS World of Science ? Edmonton positively.
* Experience i
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LocationEdmonton, AB
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Workplace information
On site
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Salary$64,896 to $81,003YEAR annually
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Terms of employment
Full time
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Starts as soon as possible
- vacancies
1 vacancy
- Source
indeed.com
#9448324514
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