Discover jobs
Job Search
marketing coordinator
Title posted on CareerBeacon - Marketing and Communications Coordinator
Posted on September 26, 2024 by Employer details University of King?s College
Job details
Employment Opportunity: Coordinator, Marketing and Communications (full-time, permanent, subject to a probationary period)Established in 1789, the University of King's College is Canada's oldest chartered university and is associated with Dalhousie University. A small and extraordinarily lively academic community located in Halifax (Kjipuktuk), Nova Scotia, King's is known nationally and internationally for its highly acclaimed interdisciplinary programs in the humanities, including its renowned Foundation Year Program, its professional programs in journalism and its fine arts programs in creative writing. King's is a community where students, faculty, alumni, and staff work to bring greater understanding, creativity, and compassion to the world.Reporting to the Chief, Enrolment and Student Life Officer within the Enrolment and Student Life Office (ESLO), the Coordinator, Marketing and Communications will play a key role in helping to support the recruitment and enrolment goals at the University of King's College. This will include integrating market research, recruitment intel and community consultation in the development, distribution and evaluation of recruitment materials and messaging. The coordinator will be responsible for the development and dissemination of specific informational messaging and calls to action to key markets largely through digital media. Creating content, producing analytic reports and executing campaigns addressed in marketing plans and editorial calendars will be a key component of this role.The incumbent will work with the Manager, Marketing and Communications and other key stakeholders to develop an overarching annual Recruitment Communications Plan. With guidance from the Manager, Marketing and Communications, the incumbent will develop and deploy recruitment materials, messaging and plans on an ongoing, tactical basis. Using available data, the coordinator will assist in creating communication pieces to be used through King's Customer Relationship Management (CRM) software to engage prospective students, guidance counselors and other influencers. The incumbent will work with all members of the ESLO, other members of the King's community and external vendors as required.Specific Duties/AccountabilitiesThe Coordinator, Marketing and Communications is responsible for the following:Marketing/Recruitment MessagingParticipate in the joint development of key recruitment messaging and support annual creative and editorial content calendars with colleagues in the ESLO, Advancement Office and King's Agency of Record ("AOR"), and match creative assets (existing and desired) to content distribution needs to support and achieve enrolment targets.Ensure that all recruitment marketing and communications content is organized and created following King's style and identity guides and distributed in a timely and effective manner. This includes the recruitment web pages, email communications, the Viewbook, photo and video content, direct digital, print and promotional items.Using measurable KPIs, help fine tune relevant recruitment messages based on target audience, academic program and territory.Annually collaborate on an ESLO review of recruitment materials (print, digital, website, merchandise, etc.).Match creative assets (existing and desired) to content distribution needs for optimization on multiple digital platforms.Develop, implement and track success of an annual direct communications plan with prospective students.Write and implement specific marketing plans and campaigns for key recruitment events and initiatives.Create video and static image content for recruitment campaigns.Work with the ESLO to keep important information on the King's website up to date.Marketing - Digital Media PurchasingCollaborate with, and help advise, Agency of Rrecord on optimizing performance of digital paid media campaigns.Align audience, purpose and medium (print and digital) to roll out key messages throughout the recruitme- LocationHalifax, NS
- Workplace information On site
- Salary$55,893YEAR annually
- Terms of employment Permanent employmentFull time
- Starts as soon as possible
- vacancies 1 vacancy
- Source CareerBeacon #MB2409254278
Important notice: This job posting has been provided by a partner site. Job Bank is not responsible for this content.
Report a problem with this job posting
- Date modified: