marketing manager

Responsibilities

Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Direct the development and maintenance of an organization’s Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Establish distribution networks for products and services
• Evaluate an organization’s Internet presence
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Implement communication strategies and programs
• Oversee the preparation of written material for website content
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Maintain and manage digital database
• Consult with clients after sale to provide ongoing support

Supervision

• 1 to 2 people

Experience and specialization

Computer and technology knowledge

• Adobe Illustrator
• Adobe Photoshop
• InDesign
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• Computerized bookkeeping system
• Data analysis software
• Project management software
• MS Windows
• LinkedIn
• MS Office

Area of work experience

• Electronic
• Project coordination
• Product development

Area of specialization

• Advertising
• Market research
• Marketing
• Media relations
• Public relations
• Digital media

Additional information

Security and safety

• Criminal record check

Transportation/travel information

• Willing to travel

Work conditions and physical capabilities

• Attention to detail
• Tight deadlines
• Work under pressure

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Organized
• Quick learner

Benefits

Health benefits

• Dental plan
• Health care plan
• Vision care benefits