marketing specialist

Posted on March 21, 2025 by Employer details Nova Medical Testing Inc.

Job details

*About Nova Medical Testing Inc.* Nova Medical Testing Inc. (NovaMT) is a pioneering Canadian technology company based in Edmonton, Alberta, leading the way in the development of innovative mass spectrometry and AI-driven solutions for medical and health diagnostic applications. With a focus on delivering unparalleled analytical solutions, our products and services span metabolomics and lipidomics, catering to a wide range of academic and industrial clients. From healthcare and agri-food to environmental and biotechnology sectors, we tailor our offerings to meet the diverse needs of researchers, solidifying our position at the cutting edge of diagnostic technology. *Role Overview* As a Marketing Specialist at NovaMT, you will be instrumental in defining and implementing our marketing strategy. This position offers the opportunity to make a significant impact on our brand's visibility and market presence. Through developing and managing comprehensive marketing campaigns, conducting insightful market research, and fostering collaborative efforts to support sales and market expansion, your work will be central to our growth and success. *Responsibilities* * Develop a strong understanding of NovaMT?s products and services to support clear and effective marketing communications. * Conduct market research to identify trends, evaluate competitors, and uncover opportunities for brand positioning and growth. * Plan, execute, and monitor marketing campaigns across digital, print, and social media channels. * Collaborate with internal teams to create marketing materials and sales resources that support business development and market expansion. * Oversee our online presence, including the management of website content and social media platforms, to ensure consistent and effective brand messaging. * Track and evaluate the effectiveness of marketing initiatives, digital content, and outreach activities, providing insights and recommendations for continuous improvement. * Support the planning and participation in industry events, conferences, and promotional activities. * Liaise with external agencies and vendors to guarantee the high-quality and timely delivery of marketing programs. *Skill and Qualifications* * Bachelor?s degree in Commerce, Business Administration, or a Science-related field (such as Chemistry, Biology, or related disciplines) with a demonstrated aptitude for strategic business thinking. * At least two years of relevant marketing experience is desirable, particularly in healthcare, technology, or related industries. * Outstanding communication, writing, and presentation skills, capable of conveying complex information in a clear and engaging manner. * Ability to thrive both as part of a team and independently in a dynamic, fast-paced environment. * Creative and analytical thinker with a strong problem-solving orientation, capable of identifying and addressing challenges with innovative solutions. * Knowledge in tools such as Canva, Mailsuite, HubSpot, and WordPress is an asset. *Why join NovaMT?* At NovaMT, we lead in medical diagnostics with advanced mass spectrometry and AI solutions. Join NovaMT to impact the future of healthcare as part of a dynamic team. We value work-life balance and continuous learning, ensuring our employees thrive personally and professionally. Benefits include: * Being part of an innovative company leading the way in medical and health diagnostics. * Working in a supportive, positive, and close-knit team environment. * Enjoying a competitive benefits package designed to support your journey. * Access to extensive opportunities for professional growth and development. NovaMT is an equal opportunity employer. We would like to thank all applicants for applying, but only those applicants best suited for the position will be contacted. Job Types: Full-time, Permanent Additional pay: * Bonus pay * Overtime pay Benefits: * Dental care * Extended health care * Paid time off * RRSP match * Vis