Job prospects Marketing Consultant in the Lower Mainland–Southwest Region
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Explore current and future job prospects for people working as "Business development officers and marketing researchers and consultants" in the Lower Mainland–Southwest Region or across Canada.

Current and future job prospects

These outlooks were updated on November 29, 2023.

Recent trends from the past 3 years

Labour shortage

Over the past few years (2021-2023), there was a labour shortage for Business development officers and marketing researchers and consultants in the Lower Mainland–Southwest Region. There were more job openings than workers available to fill them in this occupation.

Source Labour Market Information | Recent Trends Assessment Methodology

Job outlook over the next 3 years

Limited

The employment outlook will be limited for Professional occupations in advertising, marketing and public relations (NOC 11202) in the Lower Mainland - Southwest region for the 2023-2025 period.

The following factors contributed to this outlook:

Employment decline will lead to the loss of some positions.
Not many positions will become available due to retirements.
There are a small number of unemployed workers with recent experience in this occupation.

Here are some key facts about Professional occupations in advertising, marketing and public relations in the Lower Mainland - Southwest region:

Approximately 23,440 people work in this occupation.
Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
- Professional, scientific and technical services (NAICS 54): 37%
- Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 10%
- Retail Trade (NAICS 44-45): 8%
- Other services (except public administration) (NAICS 81): 7%
- Educational services (NAICS 61): 7%

Source Labour Market Information | Prospects Methodology