Job prospects Marketing Consultant - Market Research in British Columbia

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This occupation includes job titles whose primary duties and responsibilities lead to positive environmental outcomes. Job Bank uses a list of occupations that were identified as "green" through a task-based analysis conducted by the United States’ Occupational Information Network (O*NET), which was recognized by the Organization for Economic Cooperation and Development (OECD) and adapted to the National Occupational Classification (NOC) in Canada. This list may change over time. Learn more.

Explore current and future job prospects for people working as a "marketing consultant - market research" in British Columbia or across Canada.

Job opportunities in British Columbia

These outlooks were updated on November 29, 2023.

Prospects over the next 3 years

The employment outlook will be limited for Professional occupations in advertising, marketing and public relations (NOC 11202) in British Columbia for the 2023-2025 period.

The following factors contributed to this outlook:

• Employment decline will lead to the loss of some positions.
• Not many positions will become available due to retirements.
• There are a small number of unemployed workers with recent experience in this occupation.

• Growth in the professional, scientific, and technical services sector should support opportunity for employment.
• Statista forecasts rising spending on advertising in Canada, supporting growth in this occupation.
• A potential economic slowdown is a risk to employment.

Here are some key facts about Professional occupations in advertising, marketing and public relations in British Columbia:

• Approximately 31,000 people work in this occupation.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 21%
  • Computer systems design services (NAICS 5415): 9%
  • Other retail stores (NAICS 44-45, except 445): 8%
  • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 7%
  • Information and cultural industries (NAICS 51): 6%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 80% compared to 78% for all occupations
  • Part-time workers: 20% compared to 22% for all occupations
• 64% of professional occupations in advertising, marketing and public relations work all year, while 36% work only part of the year, compared to 61% and 39% respectively among all occupations. Those who worked only part of the year did so for an average of 43 weeks compared to 42 weeks for all occupations.
• 25% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 17% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 33% compared to 52% for all occupations
  • Women: 67% compared to 48% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 8% for all occupations
  • high school diploma or equivalent: 16% compared to 28% for all occupations
  • apprenticeship or trades certificate or diploma: less than 5% compared to 13% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 18% compared to 17% for all occupations
  • bachelor's degree: 45% compared to 22% for all occupations
  • university certificate, degree or diploma above bachelor level: 16% compared to 12% for all occupations

Breakdown by region

Explore job prospects in British Columbia by economic region.

Source Labour Market Information | Prospects Methodology